Complex facts can be represented most comprehensively in graphics, because connections can be made clear and processes are presented intuitively. Sophisticated, but easy-to-understand graphical representations help to comprehend information as quickly as possible. Everyone is familiar with the small drawing of a house representing the “home” button of a website, leading back to the main page.
In order to stand out as a company, it can be very effective to have your own icon set created, with the icons directly tailored to your company. A beehive, for instance, would be a great “home” button for a beekeeper.
Discover the opportunities info graphics have to offer: tailor-made icons for your website, geared to the themes of your company, illustrations supporting the statements in your texts, meaningful info graphics with which you convince your customers – that is how love at first click will happen between you and your customers.